What kinds of things does the Site Audit check for?

• Does the site look polished, professional, and relevant to its audience, or does it need some design tweaks?

• Is the site making best use of Squarespace templates/features, or could we do better?

• Does the website flow intuitively? Can people find what they need without confusion?

• Are your calls to action prominent and clear? Can people easily perform the tasks you want them to? 

• Have you set up everything correctly? Are there any technical problems that should be addressed?

• Have you put in place the key SEO elements?

• Is anything missing, or could additional content or features help get your visitors to convert?

• Have you missed any tricks in terms of cross-selling or surfacing valuable content?

The Site Audit service, step by step

1. We’ll have a short call to talk through your thoughts on your current website – your audience, goals, what you think is/isn’t working & overall happiness levels.

2. I will review your website & make notes along the way, and then share this document with you.

3. We'll have a call to go through my recommendations. During the call, you can decide whether you want me to quote for doing certain things, other things you may want to hold off on, and/or some things you want to learn how to do yourself.

4. After the call, I'll price up the items you’ve said you want to proceed with, in an itemised list so you can decide which ones you want to go ahead with (if budgets are tight).

After the audit, you can approve the items you’d like to proceed with, at which time I'll schedule making any changes we've agreed, and/or we'll have training session(s) in which I show you how to do things.

How much does the audit cost?

The price depends on the number of pages you want me to review (see note below):

• Small website (5 or fewer pages): £400* GBP

• Medium website (6-10 pages): +£50* GBP per page

• Large websites: 11+ pages, please ask for an estimate

NOTE: I don’t have to do every single page, but I do recommend doing all of the main customer facing pages. However, if you have several pages that all follow the exact same layout (eg all Service or all Product pages have roughly the same content/structure), you may choose to focus only on unique page types - so I’d just do one Service / Product page rather than all of them.

How much will it cost to apply the changes?

The time needed to implement recommended changes identified in the audit and/or train you on how to do them varies from a few hours to a few days, depending on how much you want to do, how many pages you have, and how far your current site is from the optimal state - so the cost varies from a few hundred pounds to £1000+ if things really need a lot of work. However, before any work is carried out, I’ll supply a list of items and associated costs ahead of time so you can decide which elements we do. If you need to consider a few options, I am happy to give you some ideas on different ways to achieve things. There’s also the option to take a phased approach to implementing the changes.

Some clients choose to book an exclusive full day of my time off the back of the Site Audit. Through my Squarespace Expert for a Day service I can then dedicate the entire day to applying changes identified from the Site Audit, plus any training elements, in one concentrated chunk at a set rate.

How long will it take to finish the changes?

As the scope of work varies so widely, I can’t say exactly how long, but we’ll agree a timeline for implementing the changes once you have your itemised list of what we’ve agreed to do. Normally I can slot in changes within a few weeks of the audit taking place.