Controversial opinion: Your website isn’t for you. Or your CEO. Or your best friend. It’s for your customers. My job is to create a website that works for them.
Let’s work together to create a website that elevates your brand and resonates with your customers.
I’m a designer with a focus on web strategy and user experience - which is a fancy way of saying that I’m happiest helping my clients truly understand what their customers need, and how to deliver this online - the right way.
Of course I will design and build your website and train you on how to use it, but you’ll also get the benefit of my 20+ years' experience working with websites and online communication to help plan your website and what should go in it. Plus, my tried-and-tested process that I’ve refined over the years removes the stress of working on a website project while also running your day-to-day business.
-
I'm one of the most experienced Squarespace professionals on the market, and I absolutely love what I do. I've been doing this for 14+ years, working with clients from a wide range of sectors and audience types.
As a member of the Squarespace Circle, my clients get a 20% discount off their first year's Squarespace subscription.
When you hire me, you get me - I don't have junior designers or offshore developers, so you are always dealing with the person who will do the work. Nothing gets lost in translation.
I offer all clients a completely custom, personalised service - from the design, to the training. I don't use cookie-cutter designs, so everything is tailored to your business and your customer needs.
I get a 6-month trial (rather than the usual 2 weeks) for all Squarespace accounts I set up, so you won't have to start paying for your subscription until you're ready to launch the site.
My rates are competitive, but my focus is on quality and value for money. I pride myself on bringing my digital expertise to every project, creating websites that shine.
-
It's one of the easiest website builders to use, while still offering incredible flexibility in terms of design and functionality.
All of the stunning design tools have been created so your website works on mobiles, tablets, and computers by default. They also look amazing on HD screens, too.
You won't need deal with separate hosting or domain names (if you don't already have one), and there's nothing to install. Everything can be handled in one place, through the intuitive Squarespace interface.
Never worry about upgrades or security patches, or incompatibility with "plugins" or bug-ridden templates. All the technical elements are taken care of, and all templates have been created by Squarespace, not third parties.
Squarespace offers 24/7 support, should you need it... and I'm also available to help if you get stuck.
If you've been considering WordPress, you might want to read my WordPress vs Squarespace comparisons, such as the pros/cons of each, and my videos showing a side-by-side comparison of building the same page in both.
Which project approach is right for you?
Enhanced Design
Start by exploring different design routes, end with a stunning website with special design touches
This option is best if any of these sounds like you:
Your customers are all about aesthetics, so you want a finely crafted, highly tailored design that will help your brand really stand out from the competition.
You need to see things before you know if you like them, so you want to explore different design possibilities before choosing the best approach.
You want to spice up your content visually with special design elements, graphics or effects that aren't part of your brand toolkit or don’t come as standard with Squarespace.
Standard Design
Start from an inspiration point, end with a beautiful, modern website
This option is best if any of these sounds like you:
You don't need a highly customised design with lots of flourishes - just something modern, polished and professional that fits your brand and audience.
You have a specific Squarespace demo site or example website that you want to match closely, or you have a mockup from your branding agency.
You like the minimal approach or you want to use your products/photos as the main design element, so the rest of the design should take a back seat to let the imagery and content shine through.
Included in all custom website design projects:
-
We’ll identify the best way to present your brand to your target audience(s), and map out what your website needs to have in order to deliver an optimal online experience. The outcome will be a sitemap and content notes for every page on your website.
-
You’ll receive my Website Preparation Toolkit that contains guidelines, instructions and templates covering everything you need to gather your content & materials, from copywriting to image formatting. You’ll also be invited to my private workspace where you can keep tabs on and communicate about the project.
-
I’ll ensure your brand translates into the online world in a cohesive manner that supports your objectives. If you don’t already have imagery for your website, I can advise your photographer or provide guidance on sourcing imagery that will fit your website and brand perfectly.
Alternatively, you can tap into my expertise as a former pro photographer and I’ll source great-looking images (and/or retouch them if needed) for an extra fee.
-
I’ll carry out a custom Squarespace design to match your branding, including applying my suite of designer details that I’ve developed over the years working with Squarespace, such as a custom styled Cookie Alert, improved form & mobile styling, and other little finishing touches that aren’t available with an out-of-the-box Squarespace site.
*Base price includes up to 5 standard pages and 3 blog posts; additional pages/posts can be added.
-
Throughout the project, I’ll ensure your pages look and function as desired on mobile phones as well as computers. I’ll also advise you of any design or usability decisions that may specifically impact your mobile or desktop users, so you can make the best choices for your users.
-
I want your site to really shine, so I’ll carry out best practice image optimisation for your photos, so your site loads quickly and looks great on all types of devices. I’ll also design a custom social sharing image and browser icon based on your logo/branding, so your online presence looks professional and polished.
-
I’ll connect your website to social media accounts such as Twitter, Instagram Facebook etc, to display links/icons/feeds, and/or connect to an email marketing platform such as Squarespace Campaigns or Mailchimp (using standard built-in tools; custom widgets or coding are extra).
If you’re an Instagram user, we can also create your own links page for your profile, so the traffic comes to your site, not to a third party like Linktree.
-
At the start, I’ll ensure proper setup of your Squarespace account, including basic SEO, geographic settings and other administrative elements (business details, permissions, currencies, etc).
For launch, I’ll handle the domain pointing of 1 domain (eg. mysite.com) to your new website. If you have an existing website, I’ll crawl your existing website so we can put in place redirects so there are no broken links or Google penalties when you launch the new site.
-
I’ll take you through how to manage all the key elements of your website, from making basic edits, to adding content, to monitoring your website after launch. We can do this live in a 1:1 session, or for a small additional fee, I can record a series of task-based videos to form your personal training library that you or your team can access at any time in the future.
-
Throughout the project I’ll share my expertise in digital marketing, online communication web best practice so you’ll feel confident that the beautiful website we create will also work just as beautifully for you and your site visitors.
The Enhanced Design difference:
We’ll start the design phase with a Design Exploration, where you’ll get to see 3 different homepage mockups with your real content inside, so you can decide which design elements work best for your brand, audience and goals. I’ll show you different ways that we could approach certain types of content, or different ways of interpreting and applying your brand identity. You’ll be able to mix & match elements from the different design routes before I build your prototype website.
The Enhanced Design also includes 2 hours’ custom coding or graphic design time, which will allow me to apply special design features (such as hover effects, sliders, icons, shadows or gradients, third party fonts, custom buttons or bullets, graphic dividers, etc). We’ll discuss and agree the specific elements that are right for your project during the design process.
Prices start from £3500*
Add e-Commerce from £800*
The Standard Design experience:
We’ll base the design on an inspiration point or points - these could be other websites you like, examples that I can provide in our consultation, or a sketch provided by your brand designer. We’ll go through your inspiration and identify which elements would be adaptable to fit your project best. After our design consultation, I’ll dive straight into building your website, using the knowledge I’ve gathered and my expert eye for design.
You’ll still get plenty of opportunity to shape the design and feedback on what you like/don’t like, and you don’t need to worry about your website looking like a cookie-cutter copy. The main difference here is that we skip the Design Exploration and jump straight into prototype design, and you won’t get any custom coding bells & whistles included. (However, you can choose to add custom coding elements for an extra fee.)
Prices start from £2500*
Add e-Commerce from £800*
* plus VAT for UK clients
Not quite what you’re looking for?
You may want to consider my Expert for a Day or hourly collaboration services.
A few examples of new Squarespace website projects
What my clients say
Let’s talk.
Book a free briefing call if you’d like to talk through your project ambitions or find out more about me and the way I work.
A collaborative website build project for this diversity & inclusion consultancy, I designed key elements then trained internal staff to create pages.