Flat Iron Fund

About this project

Having worked with me on two other websites, this client got in touch for help with a very basic website that she had built herself in a few hours, as the trustees of this charitable fund had realised that the website was not helping their cause. Since the fund was a side project from a restaurant that that had unexpectedly exploded in popularity, there was no branding or much of a budget, but they knew they needed to do something. Diners at the restaurants are invited to donate a nominal amount on their bill, and the website needed to convey respectability and satisfy due diligence - something it was failing to do as it stood.

They also wanted to eschew the usual charity approach of appealing to donors with photos of unfortunate children or other ‘poverty porn’, so this was a true design challenge: create a polished website with no branding aside from a black logo, no photography and no other visual elements. The only thing I had to work with was photos of the restaurant interiors, and some inspiration from the client’s photos of some art she had seen in a hotel.

Armed with these design cues, I created a colour palette and sourced/created organic shapes to design a website with visual impact. We then worked together in collaboration sessions to create the page layouts and train up the client so she could manage the website in the future. I then created a set of assets that the client could use in social media, all based on the website’s design elements.

NOTE: After project completion, all clients receive training to empower them to update their own websites, so bear in mind that anything you see on the live website may not reflect my design work.