Charities: claim up to $120,000 free Google advertising per year
It's not as well-known amongst charities as it could be, but Google has a programme which gives non-profit organisations free credits that they can use for pay-per-click advertising on Google. It's called a Google Grant, and it allows eligible organisations to spend up to $10,000 per month on AdWords campaigns, putting their organisation into the Sponsored Links that appear at the top and side of the Google search results pages.
The great news is that this programme is not only open to US charities: non-profits in the UK (and many other countries) can also apply and be awarded with Google Grants. Google's website is chock full of information on which types of organisations are eligble, help on applying, as well as explanations about how AdWords and the Google Grant account work.
UK Charities: find out more and apply for Google Grants UK here
With thanks to fellow UK-NetMarketeers Simon Redgate, John Duffy and David Pearce for the tip-off :-)