Boston Product Management Association

About this project

Plagued with an outdated Wordpress website that kept breaking or requiring manual tech support, Vanessa from the Boston Product Management Association (BPMA) wanted a more streamlined, easier to manage solution to showcase their events, drive membership and attract partners.

We did a full redesign and build, taking some of the text content from the old site and migrating all blogs across, but otherwise developing a new structure that segmented different audience types so their needs could be better addressed.

Riffing off their logo design, I designed a series of image templates that the team could use to easily create branded imagery for their events. We also integrated with Eventbrite to make a seamless booking experience on their website, without needing to direct attendees to an external booking platform.

NOTE: After project completion, all clients receive training to empower them to update their own websites, so bear in mind that anything you see on the live website may not reflect my design work.