Social innovation, or gimmick?

A post for NESTA which comments on the recent political adoption of things like YouTube as a campaigning tool.

Today French politics joined the USA in adopting 'social web' media as a platform for running political campaigns & debates - only the French are using Second Life instead of YouTube. And here on these shores, David Miliband has once again posted video onto YouTube about climate change, his third such video.

Is all of this a sign of the times, a clear indicator of the burgeoning role the social web will play in our lives?

Read the full post & comment here on the Making Innovation Flourish blog >>